Last week, I participated in the “Michigan Rookie Success Program” at the Ross School of Business, thanks to an invitation from my friends and colleagues, Claiborne Green, Director of Football Administration and Student Services, and Len Middleton, Teaching Professor and Lecturer IV in Business at the Stephen M. Ross School of Business. During this unique program, I met the players and learned from some of the most outstanding leaders from the athletic and public safety departments. Claiborne conceived the program, and he and Len designed the three-day course. Claiborne describes how he is teaching the rookies about the four pillars of excellence for the players to aspire to:
• Academics and Education
• Financial Literacy
• Professional Development
• Personal Development
Len, Claiborne, and I, along with many others, are striving to help the young players make a successful transition from high school to college. Here are some highlights for me:
Coach’s Introduction: The program started with an inspiring introduction from the new head coach, Sherrone Moore, who impressed upon 17, 18, and 19-year-olds the importance of managing themselves as students and athletes.
Inspirational Talks: Greg Harden, a legendary life coach for Michigan athletes, was one of the most inspirational and motivational speakers I’ve ever heard. (And I have heard some of the best.) He engaged the players in discussions about the crucial challenges they will face in the coming years. Evidence Tech Officer Mike Mathews from the University of Michigan Division of Public Safety & Security explained the laws governing all students, including football players, emphasizing that a great reputation built over years can be lost in minutes with a bad decision.
Former Players’ Insights: Several former players, including Jake Butt, Jake Long, and Glenn Robinson, described how their Michigan sports experience and the education they received enabled them to launch successful business endeavors after their pro careers were over.
Brand Development: Sierra Brooks, a star of the Michigan gymnastics team, helped the players understand how to develop and maintain their brands and social media presence.
Leadership Development: Brian Townsend, Director of Leadership Development, gave a rousing talk that inspired the players to achieve academic and professional excellence.
Michigan can be proud of this program. It is one of the first in the nation to take seriously the well-being of student-athletes from both mind and body perspectives. Michigan prides itself on selecting players with character, and this program is designed to make these players successful both as football players and as contributors to society later on.