The faster things change, the faster things change.” Rob Pasick (*as his head spins).
I just went through a major redesign of my website RobPasick.com. When Inner Circle Media designed my first website in 1999, I thought it was a great and was excited about the potential to share my thoughts and my business with a wider audience. Sixteen years later, I still think it was a good website. But now that Dunrie Greiling has done a complete redesign, I realize how out-of-date it was. Reflecting on all of the improvements she made, and all of the bells and whistles she added, I am once again stunned by by the pace of technological change.
I became aware of the need to update my website last month when a web designer casually told me that, unless I changed quickly, my search engine rankings from Google would drop dramatically. Knowing that most web searches these days are made from mobile devices, Google is giving priority-rank to websites that are mobile compatible. If not for the serendipity of speaking with that web designer, I would not have known how critical it was to have a mobile-friendly site.
One of the several improvements Dunrie made was to plug-in the Eventbrite and Mailchimp widgets. Sixteen years ago, when I launched my original website, Google had just been born. Mailchimp followed a few years later, in 2001. Facebook appeared three years later, and Eventbrite a year after that. The term widget was not part of my vocabulary. As the pace of technological change accelerates, I can only imagine what the next 16 years will hold…or, can I imagine?
I am increasingly awed by unfamiliar tech-terms, which will become commonplace soon enough. Virtual reality, distributing co-creation, personal-data auctions, wearables, unbundling production, 3-D printing, and transhumanism. While I can’t predict the trends these terms will shape, I do predict that the near future will be dazzling, disruptive and transformative. They will affect my business and yours. And so, as business leaders, how do we discern between those trends we need to pay attention to, and those we can safely ignore?
I have a few ideas:
- Keep up with your old-fashioned reading: especially feeds from websites such as Quartz, Fast company, TechCrunch and Wired.
- Keep connected to a tech-guru who can advise you.This person may need to be kept on retainer to keep you informed consistently.
- Participate in leadership peer groups where you can learn from others what they do about keeping up with technology.
- Learn from your kids (and grandkids!).
I’d love to know how you keep up-to-date and stay informed. Please reply with your best practices and I’ll share them with my audience in a future.